Discussing five online marketing strategies for small businesses
Online sales or sales today are widely known, there are a number of elements that cover all aspects of online promotion of content creation and delivery sold. These components can be combined together to form 5 core skills that can be used by any type of online business to get more traffic and customers online.
- Search engine marketing
Search Marketing (SEM) is the first online marketing strategy that can use two major components. First SEO (Search Engine Optimization), and the second is the PSA (AD San search). In simple words, SEO will help you get more hits in the organic search engine for free during the PSA can download it by visiting the search traffic, but will have to pay for them.
- Mobile Marketing
Normally marketers in search engines you can expect to see social media marketing or marketing content as future strategies for online marketing for small and medium enterprises, but the proliferation of mobile search on the importance of mobile marketing. As stated by Google, mobile marketing is not an option but is mandatory for all businesses.
- Content Marketing
Content marketing is the heart of all digital marketing campaign. Once you have a good basis (search engine marketing) and good delivery platform that can cover all the needs of the user (mobile marketing), and the next step is to take all the necessary work to create content that will rocked!
Content is what will create loyal visitors, comments, shares social media and most importantly sales.
- Social Media Marketing
Social media marketing is a strategy for the next marketing your business? You managed to have in your hands great content (from strategy before), and now it's time to get out the best way to do it is through social media marketing strategy is well designed.
- Local SEO strategy
Because it is a small business, I think it is more appropriate for local SEO to be listed as a separate strategy, because it is very important to them. Local SEO is must for any company that has a physical address. If you are a florist or doctor, mechanic or dealer, local SEO can help you get more clients online.
Thinking outside the box
The 5 online marketing strategies described above are excellent and can generate fantastic results, you also need to think outside the box for even better results. Besides engines for example, mobile phones and social media are some of the other ways to increase web traffic to your small business? To be more precise, here are some ideas that work for some of my clients:
Chrome web store: the name of your website as a web app in the Chrome store can generate a flow of additional quality traffic coming to your site.
Slideshare.net: Some niche SlideShare is a great way to get traffic or even driving.
Other advertising directly on the website: In addition to running PPC advertising on AdWords and Facebook can also try to "rent" advertising space for months or website link.
Hosting advertising on high traffic: Guest targeted traffic (not links) is a great way to increase your website traffic, but also to get approval from other websites.
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