Are you new to digital marketing and wonder what SEO is? Or are you posting contents with no audience to click or read? May be yours is; “What is all the noise about SEO for?” Relax! You will get adequate answer(s) into what SEO is all about and its importance in today’s internet related businesses.

What Then Is SEO?

SEO simply represents Search Engine Optimization. This is a procedure that allows your website to be easily accessible by search engines from wide range of options available. It heightens the chances of your website or blog being easily visible either by natural or organic searches. As a result, your website gets high search engines such as Google rankings.

In order for you to be on top of searches, you need these simple tips:

  • Create People (User) Friendly Website or Blog

The first and easiest step to make your website rank higher is to make it users and readers friendly. Creating a website or content that people love would always shoot you up! By default, search engines were structured to detect signals in a way that they could easily figure out websites that are mostly viewed and loved by people. Play by the rule and gather loads of clicks.

  • Make it Easier and Faster to Navigate

It sucks when your website is very difficult to find. Google receives more than 110,000 searches on series of particular topics monthly due to their easy accessibility. To be ahead, integrate Keywords and Meta descriptions in each of your posts. These will suggest your site easily to search engines.

  • Use Common Terms

Ambiguous terms do not necessarily generate remarkable results. The largest populations of daily web visitors are those searching simple terms that require quick answers. Using common everyday terms will make search engine suggest you quickly to them.

The Two Phases of SEO

Search engine optimization operates based on two main stages which enhances fast and regular suggestions to search engines.

  1. Onsite SEO

This is the first segment which are sum total of what you incorporated into your web site like relevant details, helpful contents to the phrase being searched and other simple tweaks  to increase the chances of been located by search engines.

  1. Offsite SEO

This is what is principally called “website promotion”. It involves getting backlinks known as link building by making other websites to recommend your website to Google and other reputable search engines.

Its Immense Importance

The importance of SEO in today’s market is wide. However, below are the few significant uses you need to know:

  • It boosts your website ranking capacity. SEO places your website among the top five searches, hence makes it visible enough.
  • It builds trust and credibility in visitors. Since your site ranks higher consistently, visitors tend to trust the quality of your delivery.
  • It increases social promotion. Having built trust in users, they easily promote sites in their various networks
  • It puts you consistently ahead of your competitors. SEO puts you in charge and consequently enhance your net worth.

Visit second season of SBS 101 Solutions to know more about digital visibility. Learn free on- page & off-page SEO techniques to boost your website ranking.