With so many significant changes in the world of search engine optimization over the past year, it may be difficult for non-SEO professionals to keep track of what is still relevant and what is not.
Fortunately, while Google completely replaced their previous algorithm hummingbird, the gold standard for web-masters not changed: they want to provide the best content and the best user experience possible.
But what does that mean in 2014? What on-page factors are still relevant to readers and search engines?
- Frequently updated blog with awesome content
Only a few years ago, blogs are not considered as a way for companies to publish content, build their brand, grow their audience, and build authority in your field. Now they are an absolute necessity.
- Google authoring integration
Google authorship is a way of checking content authors, curating this content, and creating a sense of how expertise (and power) should be assigned to any individual author of Google. Author Rank is a concept that steps this; thought that the authors with Google authorship integrated gain credibility or "rank" based on their history publishing.
- Title Tags
The title tag is consistently one of the most critical factors for the ranking, and remains so for 2014 Your title tag is unlikely to be click-able text that appears in search results, making your SEO important reasons far beyond SEO; it is one thing to rank high in search results, but if your title tag is enticing, it will be clicked.
- Heading tags
Title tags are still one of the key factors Google uses to decipher what your content is about. Fortunately, if you already have a good handle on how to use the appropriate titles to enhance the reader experience, the same principles hold true in terms of what the search engines like to see. Each page should have one - and only one - H1 tag. Your H1 tag indicates the main theme of your page.
- Alt image tags
Your image tags are still important for SEO; not only do they enhance the relevance of the content text on the page, they also have a chance to rank in Google Image Search. But since long ago, alt image tags were commonly thought of everything as a tool for optimization, marketers need to be very aware of using them primarily as a tool for labelling images for the visually impaired.
- Keyword content
This is another factor that I do not see change at any point in the future. Proper incorporating keywords will be the natural result of good copy-writing, but it never hurts to say that the best practices in terms of frequency of use.
- Appropriate depth content
We are definitely witnessing a move to Google preferring longer, meatier content, otherwise known as Content 'long form. Anyone can slap up to 400-word blog post and optimize keyword or two, Google is very aware of this.
- Appropriate Topic Targeting
While we usually focus our SEO practices "Keywords", I believe that we've seen a shift to a "thematic direction. For example, instead of focusing on the side of one or two specific keywords, we should be making our site to address a specific topic.
Ensure that your topic and keywords are clearly recognizable in its content, URL and title tags and image is difficult, and will go a long way toward providing the best possible organic search rankings for your content. But most importantly, ensure that you are publishing awesome content on a regular basis. It is the basis of on-page SEO in today's modern era of SEO.
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