It is very frustrating to set up website without having high search engine rankings despite efforts put in place. The basic knowledge of SEO and how it enhances your progress is very crucial if your website will maintain relevance in the fast pace technology driven global economy. As marketers of businesses, you are required to master what works online by monitoring your SEO progression.
Understanding the Basic Tools
On the web, Search Engine Optimization does not work in isolation. Its roles are based on some sets of available data which are acted upon to generate viable rankings. As a matter of importance, your website requires certain software tools that specialize in keeping track of visitors, conversion rates and other important data. Such tools are called analytics.
Analytics are specialized software packages you should install on your website in order to give it direction and give it relevance. Though they come expensive, but search engines will provide you with authentic copies for free. Among the most reliable are:
- Google Analytics:Google Analytics is a tool that is technically designed with dashboard that handles profound data tracking and reliable reporting selections.
- Google Search Console:Is a bit advance than Google Analytics in functions. It bridges the gap between you and Google in case anything goes wrong. Google Search Console was formerly termed Webmaster Tools.
Keywords Are Very Important
Keywords improve the visibility and the rankings of your website. After structural organization of your website, integrating focused keywords topics into the contents should be given much attention for SEO. Google Search Console helps to provide keywords data.
To find this out, Log on to Google Search Console.On the left hand menu, select Search Traffic>Search Analytics. It’s advisable you download the data regularly and store in Excel or related spreadsheet so as for you to be able to track the progress.
Monitoring Organic Traffic to Your Website
Getting to know some important and vital information about your website visitors is very possible and important. Being conversant with their location, the device used, browser, frequency of visit and activities is very crucial. This is easily made possible by Google Analytics.
At the left-hand menu of the Google Analytics,simply select Acquisition >Campaigns>Organic Keywords. Here, you will see the number of organic visit per keywords.
Know Your Search Engine Rankings per Time
Having the knowledge of your search engine rankings per time is very crucial to the overall well-being of your website. This is because unless your rankings are on Page 1 of the search engine results pages (SERP), you will not probably attract quality organic traffic from searches.
Straight Means of Tracking Conversions
Google analytics provides avenues to provide conversion goals that are measurable. Just like businesses have subscriptions, donations, sales and others as conversion goals for visitors take part; you must set standards for some specific metrics you want to look out for to monitor your SEO performance. On your Google Analytics, select Admin from the top navigation, and on the right hand column, click Goals. There you go.
Now that you are aware of what to do to increase your website ranking by monitoring SEO, switch into action right away and place your website on the first page of the search engine results pages (SERP).
If you want to learn more about SEO Monitoring, visit SBS 101 Solutions. It’s fifth season is all about Digital Monitoring. Learn how to monitor your website search engine rankings, organic traffic and other key performance indicators to see your SEO progress. They have also listed some best SEO rank checker tools in our provider list.