What is a domain registrar?

A domain name registrar is an organization or commercial entity that manages the reservation of Internet domain names. A domain name registrar must be accredited by a generic top-level domain (gTLD) registry and/or a country code top-level domain (ccTLD) registry.

How do domains work?

Domain names are basically easy-to-remember shortcuts to numeric IP addresses. So when you type in “yourname.com”, your browser really wants to connect to the associated numeric IP address. DNS, the Domain Name System, is what connects the human-preferred domain names with the computer-preferred IP

What is the domain name system (DNS)?

Domain names are basically easy-to-remember shortcuts to numeric IP addresses. So when you type in “yourname.com”, your browser really wants to connect to the associated numeric IP address. DNS, the Domain Name System, is what connects the human-preferred domain names with the computer-preferred IP

What is the cost to buy a domain name?

You can either buy a brand new domain name, or purchase one that's been registered for a while. Brand new domains will cost about $10-15 a year, depending on registrar and TLD. Registrar is the company like GoDaddy, Namecheap, etc

Do I pay for my domain monthly or annually?

Domain registration and renewal are billed annually. When you register a domain, you are purchasing it for a full billing cycle, which is typically a year. (Except for some regional domains, for which the billing cycle is two years.) You are not billed for the domain renewal until the year is up, an

Which top level domain extension is better for my business?

It totally depends on in which industry you are operating in and what is the size of your business. You can choose .com domain if you want to go international or if you want to stay regional you can but .co.uk domain. Or according to your need.

Why do I need web hosting services?

A web hosting company makes it possible for your site to be accessed by everyone else. You can make the best website anyone’s ever seen sitting at your own computer but unless you upload that website to a hosting server it will never be accessible to everyone else.

What is the cost of hosting a website?

Prices vary from hosting provider but are usually around $10 per month if your website is new and doesn't have much traffic or data.

Do I pay for my hosting monthly or annually?

You can either pay for hosting on monthly basis or annually, whatever suits you. But some hosting providers give discount if you select annual plan.

Is it safe to host my website with someone else?

Yes! It's completely safe to host your website with given providers. As they are the best available providers, provides complete security.

Which hosting service should i use?

We have listed three best hosting service providers, which are equally good. You can use any of them according to your business needs or as per requirement.

Do I need any expertise to host my website?

No! You need any expertise to host your website. The process is so simple and with the help of tutorials given you can easily host your website.

What is a web site?

A location connected to the Internet that maintains one or more web pages.

How much does it cost to host my website?

The web hosting is the most important thing for your website or blog. If you choose the right service, you will solve lots of problems, but if you use a low quality service, then, things will be different and even, can destroy businesses. The cost of the web hosting depends on the nature of your web

What are the benefits of a website?

Increase New Business Save money Provide information Beat the Competition Attract a New Type of Customer Get Interactive Feedback Develop a Brand Provide Guidance and Information

Why does my business need a website?

Increase New Business Save money Provide information Beat the Competition Attract a New Type of Customer Get Interactive Feedback Develop a Brand

What is the cost involved and is there any hidden expenses?

The development of the site is the actual "building" or putting the graphics, text, links and codes all together so you have web pages that look good and are informative when you see the site on the computer. This is the largest of the three costs and can ranch in price from $500 to $2000 typically.

How to customize/modify the website if you are not well aware of computer functions?

Yes you can customize/modify the website according to your need. Just go to second season and step number 2: design for customization.

Why my business needs a logo?

Whatever type of business you are in; you want your company to stand out from the crowd. Of course great service, an excellent product, and fantastic prices will be a big help, but one thing that can help you stick in a customer's memory is a great logo.

Do i need any software to design my logo or should I hire someone else?

You can buy one of the listed software and design it yourself. Cost of designing your logo is also less than getting it designed from someone else.

How much a logo design cost?

It depends on which type of logo you want. You may contact providers which are given for designing of logo.

How can I design my logo?

just go in the design tab in season 2 and you will find the best logo designers which will help you designing your logo.

How can I have copy rights of my designed logo?

Step 1 Go to copyright.gov and click on the eCo Online Registration button. This is the new paperless system for copyright filing. Step 2 Fill out the Form CO that takes your information, including name of the owner, the creator (if applicable) and the nature of the copyright document. In the case o

What is a web template?

A website template (or web template) is a pre-designed webpage, or set of HTML webpages that anyone can use to "plug-in" their own text content and images into to create a website

What are the advantages of using web template?

1.You know how your finished site looks. You can choose the template that appeals to you. You need not rely on a web developer to get a good looking website. 2. Faster turnaround. You need not spend a lot of time on getting the colors and layout right. You can go straight to changing text and procee

What is the cost of web template?

There’s a wide range of costs associated with building a website. Depending on how much work you’re willing to do yourself and how stylized or customized you want the design to be, you could spend anywhere from $0 to $10,000.

Is the template compatible with cell phone?

Yes many templates are compatible with cell phone. You can ask further details from providers available on site.

Can I get free web template?

Yes! There are many free templates available.

Can I have combination of two or more templates?

Yes! You can have combination of two or more templates.

What is meant by ready made website?

A professional looking & functioning web site, including setup, training, design consultancy & support according to your need.

What is the cost of ready made websites?

There are different costs for the readymade websites depending upon the content you want on it. You can contact the providers for further details.

Do I own this ready made website?

Yes! you own this ready-made website and you can put your content in it.

Other people too will be using the same theme as I will use?

Yes! others can use the same theme as you are using but of course your content will be different from them.

How long does it take to buy ready made website?

It's not a lengthy process you just have to buy it and start working.

What is CMS?

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA).

Does the website made by CMS fit on phones, tablets and laptops?

Yes! Websites made by cms works on every platform such as mobile, tablet laptops. So your users can access your websites by using any of these platforms.

Is CMS website user friendly?

Yes! CMS is extremely user friendly. It is very easy for a anyone to build a cms website, even if they don’t know anything about programming. It is also very easy to manage and operate once you have built it.

What are Plugins in Word Press?

Plugin is the method used to extend the functionality of core Word Press. Word Press is designed to extend the functionality with the help of plugins. Plugins offers developers to extend the functionalities of word press to the next level.

What is Theme in Word Press?

Word Press used themes to skinning the blog or website; Themes provide the interactive design user interface to represent the blog.

What is the basic difference in Plugin and Theme?

Themes and Plugin are completely different as per their behavior. Theme is generally used to extend the design or user interface, whereas plugin main objective is to provide the more custom functionality on Word Press. Themes can add functionality that is directly related to the layout and performan

What is the cost of plugins?

There are many word press plugins available, some are free and for some plugins you will have to pay and the price varies from plugin to plugin.

Do sliders have copy right?

They are copyright free, when you buy it from one of the given providers. So you can use them anywhere once you have paid for it.

What is the cost of designing a web banner?

Depending on your requirements, you can have your web banner designed for free or you can have paid services. The cost varies from provider to provider and you can have different packages ranging from free trails to $4.99/monthly and $2.50/yearly.

Is there any cost involved in getting a web slider?

There are providers available who can provide you with free web slider services and also the providers who charge you for their services. There are different packages ranging from free trails for personal use to $49 for commercial use.

What is social media marketing?

Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Is there any cost involved in creating images?

Yes, cost in involved in this process but it varies from provider to provider. Mostly it ranges from free trails to $3.33/month.

Why do I need to write blogs and for my business?

Regardless of the size of your company, blogging is integral to your online content marketing strategy. Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

What is cost of creating a presentation?

Cost in involved in this process but it varies from provider to provider. Mostly it ranges from free trails to $4.92/month.

Why do I need to make videos to promote my business?

Because video is the latest trend, you can engage more customers by showing them videos. Also customers like to watch videos but they should be creative and engaging so customers take interest.

What is cost of video creation?

You can get free services from some providers while others charge you with minimum of $8/month. The cost packages vary from providers to providers depending on your requirements.

What is the cost for blog creation or buying?

You can buy different blog from the providers we have listed in the providers list. The blogs cost varies from topic to topic and the minimum cost of a blog is $2.25.

What is offsite SEO?

Offsite SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the

Do I need any expertise for submitting my website?

No! The process is very simple you can do it easily even if you don’t have expertise and you can also submit them by using listed soft wares which is even easier.

Why do I need to be among top 10 in Google Search Engine Results?

Research shows that people searching for a product or service rarely go beyond the first page or two of search engine results and obviously the higher up the list your website is, the more chance that users will choose your link as a best match for their needs. Being in the top 10 results for your c

What will be the benefits of submitting my website in a search engine?

There are numerous benefits of submitting your website in a search engine but mainly when your website is listed in a search engine, you have better chances of being visible to your audience.

Should I submit my website in all the search engines?

Yes! Because you never know where your user can find you, So you have to be listed in every search engine. But you should do it by using some software which will do it automatically and you don’t need to put extra efforts on it.

What is a web directory?

A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans.

Do I need to get my website registered in all the web directories?

No! You should just register you website in high PR web directories.

What are backlinks?

Backlinks are the relationship amongst pages on the Internet, which allow users to navigate from a given point on the internet to the page you are looking at within your browser. Many people might think of these just as “Links” rather than “Backlinks” and this is true – but “Backlinks” describe the

How social media is the best channel to reach customers?

Social media have grown huge and almost everyone is now connected to the world through social media. As it is growing rapidly so businesses have great opportunity to respond to this changing environment and reach their customers in a more effective manner.

Why do I need to make images to promote my business?

Images deliver and are worth 1000 words. Visual content helps you tell your stories quickly with impact and emotion, basically enhancing your storytelling. Integrating visual content can increase your audience’s chance to absorb and remember your brand’s message.

How social bookmarking help my business?

Being listed on a social bookmarking site can drive quality traffic: Websites like Digg and Del.icio.us represent the opportunity to get a lot of new traffic to your website. In fact these sites offer best type of visitors. People who reach your site from a social bookmarking site are generally ther

Are there any costs involved?

Cost of doing offsite seo varies, if you submit your site to web directories yourself than there is no cost involved but if you do it by using some software costs are involved and it may varies depending upon how rapidly you want results.

What is social media marketing?

Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Is there any cost involved in creating images?

Yes, cost in involved in this process but it varies from provider to provider. Mostly it ranges from free trails to $3.33/month.

Why do I need to write blogs and for my business?

Regardless of the size of your company, blogging is integral to your online content marketing strategy. Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

What is cost of creating a presentation?

Cost in involved in this process but it varies from provider to provider. Mostly it ranges from free trails to $4.92/month.

Why do I need to make videos to promote my business?

Because video is the latest trend, you can engage more customers by showing them videos. Also customers like to watch videos but they should be creative and engaging so customers take interest.

What is cost of video creation?

You can get free services from some providers while others charge you with minimum of $8/month. The cost packages vary from providers to providers depending on your requirements.

What is the cost for blog creation or buying?

You can buy different blog from the providers we have listed in the providers list. The blogs cost varies from topic to topic and the minimum cost of a blog is $2.25.

What is content marketing automation?

Content marketing automation maximizes the potential of content marketing by: Strategically presenting a full content experience consisting of all your blog posts, videos, eBooks, and social channels Generating leads by serving contextual Call-to-Actions to your audience Tracking and scoring lead be

Why should content marketing and marketing automation be combined?

Content marketing automation reconciles any problems you might encounter using content marketing and/or marketing automation separately. Content marketing automation provides a more comprehensive content experience for your prospects. More comprehensive in this case means that prospects will get to

Why do I need to automate the process?

Content marketing automation reconciles any problems you might encounter using content marketing and/or marketing automation separately. Content marketing automation provides a more comprehensive content experience for your prospects. More comprehensive in this case means that prospects will get to

Do I need any web developer or I can do it myself?

No! You don't need any web developer to automate your content marketing process. You just have to register with one of the given providers and with them you can easily manage your content automation process even by using your smartphone.

How much will I have to spend on content automation?

It is advisable to test a marketing automation platform before choosing one. Many of them offer a free trial, which gives you an idea of the cost to implement automation. Remember, the price is based on the number of contacts in your base.

Can I schedule my posts in auto posting software?

Yes! You can schedule you social media posts according to your business need or you may schedule your posts when you want to interact with your customers.

What is the cost of using social management tools?

You can get free services from some providers while others charge you with minimum of $59/month. The cost packages vary from provider to provider depending on your requirements.

Can I make my own periodic table for marketing content?

Yes! If you feel need of creating it you can create it according to your business needs, but in start we would suggest to follow given table as it will help you to focus in a right direction and later on you can create it.

What often should I create and share content?

It is preferred to create and share content on social media on regular basis because you need to be in contact with your customers every possible time. In marketing it is said out of sight and out of mind. So you need to share as much content as your business needs but on regular intervals.

How to create innovative content?

Creating innovative content is very integral part of content marketing strategy and to learn how to create it you can see the given guides.

What is the cost of creativity manuals?

Prices vary from provider to provider but the minimum cost is $9/per month. The cost varies according to your requirements.

Can I make my own periodic table for marketing content?

Yes! If you feel need of creating it you can create it according to your business needs, but in start we would suggest to follow given table as it will help you to focus in a right direction and later on you can create it.

What often should I create and share content?

It is preferred to create and share content on social media on regular basis because you need to be in contact with your customers every possible time. In marketing it is said out of sight and out of mind. So you need to share as much content as your business needs but on regular intervals.

How to create innovative content?

Creating innovative content is very integral part of content marketing strategy and to learn how to create it you can see the given guides.

What is the cost of creativity manuals?

Prices vary from provider to provider but the minimum cost is $9/per month. The cost varies according to your requirements.

How will I get to know which top search engine is good for advertising my business?

For sem purpose you don't have to advertise your business in all the available search engines, rather than you will be submitting your ads in top search engines only and in sbs we have mentioned top search, where you can simply go and run your ad campaigns.

Is it necessary to use advertising campaign generation tools? Or can I do SEM manually?

It depends on the volume of campaigns you are managing for your business, if they are less in numbers you can manage them manually but if you are managing more campaigns for your business you can do it by using lead generation tools which are mentioned in sbs.

What is the cost of using campaign generation tools?

You can get free services from some providers while others charge you with minimum of $67 with no monthly fees. The cost packages vary from provider to provider depending on your requirements.

What is the difference b/w organic traffic and paid traffic?

Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. While paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

Can I specify my target audience for my business advertising campaign?

Yes! Every search engine allows you to set your target audience when running your advertising campaign. Where you can simply set your target audience according to the needs of your business

How do I determine if search engine marketing is right for my company?

Unless your company is headquartered in a cave and your customers are other cavemen, it’s very likely that your company will benefit from some aspect of search engine marketing, whether search engine optimization (SEO) or pay-per-click (PPC) advertising. No matter what you primarily hope to generate online—awareness, new recruits, strategic partners, investors, leads, or sales—search engine marketing offers an opportunity to improve your bottom line.

Do I need any special qualifications to be an affiliate?

You just need to have a business website and by putting all your details with your affiliate partner you can register your website in affiliate program and make money out of it.

What is the cost of affiliate marketing?

If you are taking an affiliate from someone there is no cost but if you are giving it to someone then you have to bear some cost. The cost varies from company to company.

What are the benefits of participating in affiliate marketing program?

Affiliate marketing program allows you to market your website to a relatively bigger market and secondly if you are participating in any affiliate marketing program, any sales generated through your website will earn you a specific commission.

What's the point of email marketing?

Email marketing is considered one of the most effective ways of communicating with your customers. Reason being it is inexpensive way of communication, It is measurable as you can easily measure you campaign results and most important it is one of the easiest way of communication.

What to write when communicating with customers?

First you have to keep in mind, what is the goal of your email campaign. Secondly you must know your audience. You message should be brief and to the point and it must convey the essence the main idea of your message.

How often should I send emails to my customers?

It is recommended you send emails daily to your subscribers for first 30 days, from 31st day till 90th day, 3 times a week, from 91st day till 180th day, once per week and from 181th day and onwards, once per month.

What results should I expect from email marketing?

Email marketing is one of the most effective way of communicating your potential and existing customers, it may not increase you brand sales but it surely will increase your brand knowledge among your customers and if you keep on reinforcing your message it must increase you brand sales.

What is the best time to send email to my customers?

The best time to send your email will be unique to your list. It may be found by analyzing you email data e.g. which time you got most of your subscribers etc. After analyzing the data you can send emails to them and there are more chances of conversion.

What is a banner ad?

A banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

How it can be beneficial for my business?

If done effectively it can redirect traffic on your website, which ultimately will increase your brand awareness and knowledge among your potential customers.

How many views should I expect when placing my banner?

It totally depends on which website you are placing your banner, the number of visitors on that website and where on that website your ad will be displayed.

How much I should spend on banner advertising?

It varies! As you as a business have to decide what results you want from your banner ad campaign and how much you can spend on it. It is suggested to spend less in first few months and after seeing the results, if desired spending can be increased.

Can I offer banner placement on my website to other businesses?

Yes! You can offer banner placement on your website, but you need to have specific numbers of visitors on your website so that other businesses would be interested in placing their banner ads on your website.

What is the cost of banner advertising?

You can get avail free banner advertising from the providers we have provided you in the providers list.

How does the mobile advertising procedure work?

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

How beneficial is mobile marketing for my business?

Mobile advertising is considered one of the most effective way of targeting your customer, as current era is of mobile and everyone is on mobile phone so the customer is more likely to see you ad on mobile rather than when targeted through some other media channel.

What are the costs involved?

Costs can vary according to your business needs. You can set budgets based on the basis of how many people you want to reach. It is recommended that you first set low budget to see the response and if the results are desired than you can increase your budget.

What should i include in mobile advertising campaign?

It varies according to the goals of your advertising campaign. If you want to raise your brand awareness you should include text accordingly and it may vary according to some other situation.

How will I get to know which social media platform is good for my business advertising campaign?

You need to select high PR social networking site only for your advertising campaign to maximize your reach. Top social network includes Facebook, Twitter, Instagram, YouTube etc.

Why do my business needs social media presence?

While the importance of social media marketing is generally accepted, the business owners must also consider its importance. One of the main reason is social media is an excellent way to introduce people to a brand. Another way social media marketing helps with customer acquisition is by establishing a brand as legitimate. When Internet consumers discover a business or retailer they want to use but know little about, they often check their social media page to learn more about it. In the end, so

What is the cost of using campaign creation tools?

You can get free services from some providers while others charge you with minimum of $29/month. The cost packages vary from provider to provider depending on your requirements.

How much should I spend on social media advertising?

It is recommended to set your social media marketing budget according to your campaign goals. The more you want the reach the more you have to spend.

What is social media monitoring?

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.

What is the cost of using social monitoring tools?

You can get free services from some providers while others charge you with minimum of $29/month. The cost packages vary from provider to provider depending on your requirements.

Why do I need to monitor my social media activities?

Because you have to keep a check on what people are saying about your brand on social media. Your competitors may be spamming on your page or they may be posting negative comments/ reviews about your page. So you need to track your social media activities to avoid these things.

What is the cost of using SEO monitoring tools?

Prices vary from provider to provider but the minimum cost is $19.95/per month. The cost varies according to your requirements.

How to monitor my social media activities?

We have mentioned best social media monitoring providers in sbs. You just have to go there and create an account with them. They would do it for you.

How often should I monitor my brand?

It is suggested to review your brand's social media performance at least once a week. Because people may be talking negatively about you or your competitors may be spamming on your page so you need to keep a check on it. So others may not be able to exploit you.

What is the cost of using web monitoring tools?

You can get free services from some providers while others charge you with minimum of $29/month. The cost packages vary from provider to provider depending on your requirements.

Why do I need to make reputation management my priority?

You may not realize it, but right now they can be one, two or even 10 negative pieces of information about your business floating around the web. Every time somebody find this information, the less likely to become a prospect or customer of your business. This means potentially, you’re losing out on lots of sales and potentially, future partnerships and opportunities.

Is there any cost involved in digital reputation management tools?

Yes, cost in involved in this process but it varies from provider to provider. Mostly it ranges from free trails to $24/month.

Can I be notified when my company is mentioned online?

Thankfully, yes. All you have to do is create a Google Alert. They are free, real-time email alerts that are automatically sent to your email address when mentions about your company occur online. You can easily set up multiple keyword-based alerts to notify you when relevant new web content is published about your products, services and events and those of your competitors.

What types of positive web content can I create to offset negative content?

You create several different unique types of web content that highlight your products and services, including a company blog and a YouTube channel, for starters. Building up interesting and relevant web content about your company can increase the likelihood of favorable links appearing on the first page of Google search results. The basic concept, Zammuto says, is to produce enough positive search results to minimize any negative ones beleaguering your brand. Suppress the bad, pump up the good.

How do I set up web analytics?

To start collecting basic data from a website or mobile app: Create a new Analytics account if you do not have one. Visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions. Set up a property in the account you have created. If you’re setting up Analytics to track an app, consult the best practices for mobile app analytics setup. Follow the instructions to set up web tracking or set up mobile app tracking.

What is the cost of web analytics & reporting tools?

Prices vary from provider to provider but the minimum cost is $120/per month. The cost varies according to your requirements.

What do I need to know about tracking code?

The tracking code snippet is only for collecting data from websites. You can use the Analytics SDKs to collect data from mobile apps and the Measurement Protocol to collect data from other digital devices, like ticket kiosks and game consoles. Both the SDKs and the Measurement Protocol need to be set up by a developer

What are tracking parameters?

Tracking parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.

How to find content specific to your audience

If you have goals set up in Google Analytics, then you can see some information about the type of audience that already either purchases from you or signs up for lead generation tools like your mailing list. If you don't have goals set up on your website, be sure to read these articles in the Google Help Center (About Goals and Set Up Goals) and come back to this section after you've gathered some data. With goals set up, you can go to various areas of your Google Analytics to learn more about t